Salary Guide 2026 · by industry
Consumer Goods, Retail & Trading salaries in Vietnam (2026)
In 2026, professionals in Consumer Goods, Retail & Trading in Vietnam with under 5 years of experience typically earn VND 25.7–30.5 million (about US$1,000–1,190) a month gross, and those with 5 years and above earn VND 67.1–97.7 million (about US$2,610–3,800).
Monthly gross base salary. Select a position for its range in other industries.
| Position | Function | Monthly gross | Range chart |
|---|---|---|---|
| Admin – Entry level | Administration | 7–16 million ₫ | |
| Customer Service – Entry level | Customer Service | 6–14 million ₫ | |
| Graphic Designer | Engineering & R&D | 25.7–33.4 million ₫ | |
| Service Engineer | Engineering & R&D | 25.7–28.3 million ₫ | |
| Technical Support Engineer | Engineering & R&D | 25.7–28.3 million ₫ | |
| Finance & Accounting – Entry level | Finance & Accounting | 7.5–15.5 million ₫ | |
| General Accountant | Finance & Accounting | 28.3–33.4 million ₫ | |
| HR Executive/Specialist | Human Resources | 25.7–28.3 million ₫ | |
| Talent Acquisition Executive/Specialist | Human Resources | 20.6–25.7 million ₫ | |
| Compliance Officer | Legal & Compliance | 25.7–28.3 million ₫ | |
| Legal Specialist | Legal & Compliance | 25.7–38.6 million ₫ | |
| Assistant Brand Manager | Marketing & Communications | 33.4–43.7 million ₫ | |
| Brand/Product Manager | Marketing & Communications | 42.5–60 million ₫ | |
| Copywriter | Marketing & Communications | 18–25.7 million ₫ | |
| Marketing Executive | Marketing & Communications | 25.7–28.3 million ₫ | |
| Marketing Executive/Specialist | Marketing & Communications | 22.5–32.5 million ₫ | |
| Operations – Entry level | Operations & Production | 7–18.5 million ₫ | |
| Operations – Experienced | Operations & Production | 18.5–42 million ₫ | |
| Account Manager | Sales & Business Development | 25.7–33.4 million ₫ | |
| Area Sales Representative | Sales & Business Development | 19–28.5 million ₫ | |
| Business Development Specialist | Sales & Business Development | 22.5–32.5 million ₫ | |
| Key Account Executive | Sales & Business Development | 25–35 million ₫ | |
| Key Account Manager | Sales & Business Development | 38.6–50 million ₫ | |
| Sales Application Engineer | Sales & Business Development | 25.7–28.3 million ₫ | |
| Sales Executive | Sales & Business Development | 25.7–28.3 million ₫ | |
| Technical Sales Representative | Sales & Business Development | 24–32.5 million ₫ | |
| Purchasing – Experienced | Supply Chain, Procurement & Logistics | 16–37.5 million ₫ | |
| Sourcing Specialist | Supply Chain, Procurement & Logistics | 28.3–38.6 million ₫ |
| Position | Function | Monthly gross | Range chart |
|---|---|---|---|
| Admin/Office Manager | Administration | 48.9–74.6 million ₫ | |
| Branch Manager | Banking & Investment | 97.7–146.6 million ₫ | |
| Customer Insight Manager | Customer Service | 50–100 million ₫ | |
| Graphic Designer | Engineering & R&D | 33.4–48.9 million ₫ | |
| Service Engineer | Engineering & R&D | 28.3–33.4 million ₫ | |
| Chief Representative | Executive Leadership | 140.8–207.7 million ₫ | |
| General Manager/Managing Director | Executive Leadership | 230–300 million ₫ | |
| Finance Manager | Finance & Accounting | 64.3–97.7 million ₫ | |
| General Accountant | Finance & Accounting | 33.4–38.6 million ₫ | |
| HR Executive/Specialist | Human Resources | 28.3–38.6 million ₫ | |
| Legal Manager | Legal & Compliance | 74.6–97.7 million ₫ | |
| Brand Manager | Marketing & Communications | 59.1–74.6 million ₫ | |
| Digital Marketing Manager | Marketing & Communications | 50.7–96.4 million ₫ | |
| E-commerce Manager | Marketing & Communications | 77.4–102.6 million ₫ | |
| Marketing Director | Marketing & Communications | 160–235 million ₫ | |
| Marketing Manager | Marketing & Communications | 67.1–111.6 million ₫ | |
| Senior Brand Manager | Marketing & Communications | 81.2–130.8 million ₫ | |
| Trade Marketing Manager | Marketing & Communications | 73.6–96.4 million ₫ | |
| Operation Manager | Operations & Production | 50–75 million ₫ | |
| Retail Director | Operations & Production | 112.5–200 million ₫ | |
| Store Manager | Operations & Production | 43.2–82.6 million ₫ | |
| Area Sales Manager | Sales & Business Development | 48.9–65 million ₫ | |
| Business Development Manager | Sales & Business Development | 65–97.7 million ₫ | |
| Head of Modern Trade | Sales & Business Development | 140.8–220.9 million ₫ | |
| Key Account Manager | Sales & Business Development | 50–79.7 million ₫ | |
| Regional Sales Manager | Sales & Business Development | 87.4–125 million ₫ | |
| Route To Market Manager | Sales & Business Development | 69.9–107.9 million ₫ | |
| Sales Capability Manager | Sales & Business Development | 67.4–100.4 million ₫ | |
| Purchasing – Manager | Supply Chain, Procurement & Logistics | 37–95 million ₫ | |
| Sourcing Head | Supply Chain, Procurement & Logistics | 123.4–195.4 million ₫ | |
| Sourcing Manager | Supply Chain, Procurement & Logistics | 74.6–97.7 million ₫ |
Frequently asked questions
What is the typical salary in Consumer Goods, Retail & Trading in Vietnam in 2026?
Across the positions listed, the median range is VND 25.7–30.5 million (about US$1,000–1,190) a month for professionals with under 5 years of experience and VND 67.1–97.7 million (about US$2,610–3,800) for those with 5 years and above. Figures are gross base salary.
Which Consumer Goods, Retail & Trading roles pay the most in Vietnam?
For 5 years of experience and above, the highest ranges are: General Manager/Managing Director (VND 230–300 million (about US$8,940–11,670)); Marketing Director (VND 160–235 million (about US$6,220–9,140)); Head of Modern Trade (VND 140.8–220.9 million (about US$5,470–8,590)).
Do these figures include bonuses and allowances?
No. They are monthly gross base salary before allowances, bonuses, personal income tax and the employee's social insurance contributions.
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